ABOUT THE BRAND
D&Y Flooring Group Inc. is a family-owned business focused on delivering high-quality flooring installation. When they reached out, they were looking for a fresh identity that was bold and modern while still feeling professional and grounded.
WEBSITE LINK: https://www.dyflooringgroup.com
THE PROJECT
I created a visual direction that is clean, confident, and built on strong geometric shapes. The logo brings together structure and simplicity to reflect the trust and precision at the heart of their work.
Alongside the branding, I designed a new website that carries the same tone. It is sleek, easy to navigate, and aligned with the visual language of the brand.
THE PROCESS
Developed 2–3 logo concepts emphasizing bold typography and a clean, memorable mark.
Refined the chosen logo through two rounds of revisions based on client feedback.
Created complementary print materials including business cards, flyers, and brochure mockups to showcase cohesive brand applications.
Experimented with color palettes, textures, and graphic elements inspired by flooring materials to subtly reinforce the client’s business focus.
OUTCOME
Delivered a unified brand system that elevated D&Y Flooring Group’s professional presence and clearly communicated quality and reliability.
The client was thrilled with the creative direction and versatility of the assets across both digital and print platforms.
